Identity Definition  

We consider identity definition to be branding and communication that is authentic, clear and consistent with who you are, what you do, and why. When we craft identities our goal is to present a message that speaks clearly through carefully considered strategies that move your brand forward. 

We work alongside your team to uncover what makes your products, services, and mission unique and then develop branding that communicates that. Our process for constructing a successful Digital Identity follows our Understand, Build, Optimize (UBO) Philosophy: 

STEP 1:

UNDERSTAND

Where we get to know what makes you the best possible version of you.

Our first step is to develop a rich understanding of who you are, what you do, and what human issue you help resolve through your mission.

During this process we will often consider the following:

• Target Market:
  • Customer Persona Development
  • Demographic Analysis
  • Psychographic Segmentation
  • Cultural Acceptance and Consideration
• Value Proposition 
• Competitive Analysis
• Historical Value and Community Consideration

Our goal is to provide you with a brand, positioned through authentic messages, that is as unique as your business and the clients you serve.

STEP 2:

BUILD

Where your identity takes shape through brand strategy, culture, and collateral. 

Building a digital identity is the second step we take. By investing time to develop a rich understanding of your business, we can take the next step with a solid grasp on the goals and objectives of concrete deliverables. 

During the process we often help clients with the following:

Brand Strategy and Brand Culture Development

People crave stories that captivate them and drive them to action. However, it can be challenging to communicate these abstracts concepts in a concise and clear way. Beyond a logo or mark, we help you develop effective methods to talk about who you are and why you matter. We work alongside you to sharpen individual distinctions that clearly articulate your vision and support your overall business strategy and culture.

Your Brand culture is the collective values and beliefs held by your organization. We strive to incorporate your Brand Culture into the story we're telling, ensuring that every detail of the narrative is built on the same underlying values and goals, strengthening your brand and keeping it focused while also leaving room for its natural progression. 

Visual Identity

Simple, memorable, authentic visuals are invaluable. We use our understanding of your business to deliver unique visual representations of your organization that bring shape to your identity.

We often find ourselves working with clients on the following:

• Logo Design - Identity Cornerstone Development
• Visual Identity Systems - Elegant visual solutions for unified presentation
• Digital Design - Transforming your identity to an interactive and animated experience 
• Peripheral Collateral - Print & Web Graphic Design: Typography, Color, Style

We focus our efforts toward digital and web optimized identities to ensure you can reach a global audience no matter what device they discover you on.

Voice, Tone, and Brand Personality

Brand Style Guides that help cement your voice through imagery, voice, and personality.

What you communicate is important. How you communicate is just as, if not more, important. Our marketing team is trained to craft messages with the right voice and tone. We then communicate those aspects into guidelines for your organization, giving your identity guardrails to keep it driving down the right path without divergence. 

STEP 3:

OPTIMIZE

Providing you help to plan, execute, measure and adapt for maximum effectiveness.

Once the Build phase has ended it's crucial that your brand can be rolled out both internally and externally, retaining cross-platform consistency for your identity.

We work closely with you to cultivate buy-in, internally advocating for the new identity while using the crafted brand to present your message to external shareholders. This helps you reach your existing community and new prospects with consistency.

We often work with our clients to facilitate the following:

• Content Creation - Removing the complexity of Copywriting, Photography, and Videography
• Brand Presence Control - Maintaining a cohesive and controlled brand
• Digital Stewardship - Care & management of digital artifacts, from creation to preservation
• Validation Testing - Listening to the consumers to ensure your brand continues to resonate with your target audience

We provide our clients with the room to take their brand to new heights by focusing on the highest value-added work and letting our team of Marketing & Design Professionals drive your identity with measurable precision & accuracy. 

Storytelling

We love a good story as much as anyone. We also just happen to be great at telling them. Storytelling is not an afterthought. Storytelling should not be an afterthought. 

Storytelling allows others to understand who you are and where you want to go. It communicates to others what makes your business tick and why it should keep ticking. Storytelling is all about constructing a narrative that explains what you do, why you do it, and how others can be a part of that.

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When we begin to understand our clients we begin to develop stories. 
When we start building with our clients those stories form a strong foundation.
When we work to optimize our client's identity those stories take flight.

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Storytelling gives your brand a reason to exist and explains why you matter. It captivates the imagination of all who hear it and drives the message deep within their being to remain a part of their lives and make them feel real value.

If your mission is to make a deep impact in the community, we can help you tell your story.