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Awareness > Motivation
Search Engine Optimization best practices help customers discover your business. Combined with Motivation strategies, you can bring them to your site and encourage them to explore your products & services.
Acquisition > Engagement > Conversion
Acquisition strategies bring customers to your site from referral sources, while engagement measures level of interest customers have in your business. Conversion funnels drive people towards key interactions designed to reach your objectives.
Retention > Loyalty
Retention strategies bring customers back, encouraging them to reinvest in your business which develops loyalty for your brand. Loyal customers provide word of mouth referrals that drive dramatic sales increases.