Google Analytics is one of the most useful tools currently available to website owners and business owners especially. They can use Analytics to keep tabs on web traffic, customer engagement and ROI for online marketing campaigns. That's not even all. You can find many other bits of useful information all on one free platform.
In our last blog post, we walked readers through the process of setting up a Google Analytics account. Now that the account setup has been taken care of, we’ll be providing readers with a very basic introduction to the kind of info business owners can find using Analytics, and what all that information means.
Social media can be an incredibly powerful networking and marketing tool for businesses, if you know how to use it correctly. The key to unlocking social media’s potential is understanding the strengths and weaknesses of each of the major platforms (Facebook, Twitter, LinkedIn, etc.) and how they can be used to meet your business’ specific goals. If you’re new to social media or are having trouble understanding how the different platforms are best used, we’ve put together a basic overview of the five biggest social media sites and how they are best used.
Most Facebook “how to” guides for small business focus on the site’s effectiveness as a marketing tool. And while the site’s potential as a lead generator and marketing platform is important, it's only one part of the story. More than being just a marketing tool, Facebook is an integral part of the modern business-customer relationship.
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