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Why should I have a newsletter?

With all our clients, those that have jumped on newsletter (email marketing) systems for sales and client relationship development have found much success from this outlet. We highly recommend developing a strategy to capitalize on newsletters as a means of connecting with past & future clients throughout the year, and distributing valuable information.

The following Article is broken down into these digestible bits:

Great Reading for Designers, Developers & Strategists

Welcome to our constantly updating Insight - Great Reading for Designers, Developers & Strategists (what EvenVision is Reading)

Our team at EvenVision is constantly reading articles on design, development, and strategy from sources throughout the web. We not only love to read and learn but love to share and empower those around us. Therefore we've decided to start compiling a list of all the valuable and actionable articles we've been reading. 

How to use space in UI Design

Wojciech Zielinski – Medium

The Airbnb Tool That’s Changing UI Design

Mark Wilson – Co.Design

Lottie is an incredible software development that translates After Effects animations into code for application on apps and digital tools. It's incredibly simple premise is as earth shattering as its adoption rate by top firms in the industry. It's only been live for 6 months as of this writing but already people have figured out incredible ways to take simple video clips and make complicated strings that simulated UI design interfaces with beautiful animations. 

First Principles for Product Design

Akar Sumset – Medium

Fantastic article that reviews Product Design, and the concepts accompanying the field. It’s as much a resource for design, marketing, and psychology as it is an attempt to compile key resources and related text that defines our current understanding of designing for user based solutions.

Key Points:

Stay Tuned for More!

Remember: We're always posting articles we read first on Facebook and Twitter


Sustainable Website Hosting

As natives of the North Coast we love and appreciate the quality of our environment. The fact that we are minutes away from beautiful forests and breath-taking beaches teaming with wildlife is something that we cherish, but unless we are careful in all aspects of our lives there is no guarantee these will remain. 

We at EvenVision are dedicated to producing sustainable solutions for our partners. We believe it's our calling as citizens to protect the beautiful world we live in so future generations can enjoy it as much as we do today. 

Website Speed

We only get the chance to make a first impression once.

Site speed matters, because speed is the first experience people have with your website, your brand, your company. Site speed is a visitor's first impression, so let’s make sure it’s a good one.

Below we will cover the following: What is site speed? Who cares about site speed?  What can you do to improve it? And how we at EvenVision tackle Site Speed.

Weekly Design Tips

Welcome to our constantly updating Insight - EvenVision Design Tip of the Week.

Each week, our team at EvenVision compiles little tips regarding design that we believe are valuable and actionable for small businesses. But in their simplicity, these design tips are valuable for everyone.

We post all of our Design Tips First on Facebook, and Twitter:

Stay Tuned for More Each Week!

Remember: We're always posting our Weekly Design Tips first on Facebook and Twitter


Should I trademark my Logo?

We’ve been asked this question numerous times so here I will attempt to provide you some basic information regarding trademarks. It’s important to note that I am not providing legal advice. For legal advice or information about your particular situation, please reach out to a qualified attorney with experience in trademark law.

1. First thing first. What is a trademark?

A trademark is “any word, slogan, symbol, design, or combination of these that: 1) identifies the source of your goods and services, and 2) distinguishes them from the goods and services of another party.”

2. Benefits of a Trademark:

Is there any real value in a trademark? Yes.

Federally Registered trademarks receive the following benefits:

Once again, we at EvenVision are not providing legal advice and so we will leave the following as direct quotes from the USPTO basics video (link found down below).

3. How do I register my logo as a Trademark?

So the benefits seem enticing, but how do you actually register a trademark? Well, it’s important to note that there is a two-tier system within the United States for registering a trademark: Federal and State. Because there is so much information about registering trademarks available, we will only be covering Federally Registered Trademarks.

4. Trademark applications can be denied.

The most basic reason a trademark application may be denied by the USPTO is based on the principle called “likelihood of confusion.” Defined below:

“likelihood of confusion between the mark in your application and a mark registered from another party.”

Here are some of the things which may be red flags for the USPTO with regards to the likelihood of confusion:

5. Inherent strength of a Trademark

Not all logos or marks are created equally, this not only has to do with the quality of their design work but also with the selection of the name. Some are indeed stronger than others, and for trademark purposes, this is an important aspect to note because the strength of a mark determines how easy it is to protect.

USPTO notes these distinct levels of strength, listed from weakest to strongest: These are pulled directly from their video regarding the basics of trademarks:

6. Do your research

Once again, filing for a trademark does not mean that you are guaranteed a trademark, nor are you able to be refunded your filing fee. Therefore, no matter what size your organization is, it’s important to spend the time in researching whether or not there is already a trademark registered that would prevent your application from being accepted.

USPTO calls this process the Trademark Clearance Search and recommends the following steps:

7. Enforcing your Trademark Rights

You are responsible for policing your trademark. If another organization infringes upon your registered trademark rights, the federal or state organizations that they are registered through will not do anything unless you initiate an action against the organization that is infringing upon your rights. That said, the USPTO will not allow a company to trademark a similar mark or logo, so there is at least some level of automated policing occurring.

To sum things up:

Should I trademark my Logo? Totally. There are some serious benefits if your business or organization plans to exist for a long duration and expand.

But the process can be long, hard and possibly expensive. You have to be smart about what you're trying to trademark and be careful about the help you acquire. Furthermore, trademarking your logo isn’t simply a one-shot process, but requires careful diligence overtime to make sure your mark is protected.

Some Social Media Marketing Basics

According to Pew Research Center, 65% of all adults use social media. Social media usage isn't just for young internet denizens anymore - everyone uses it. It's not an exaggeration to say that social media has changed the way businesses market themselves and interact with their customers. More than that, it's given businesses of all sizes a powerful marketing tool that they can use to grow a loyal online audience and attract more customers. 


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