Have you ever wondered how people find your website? Or have you ever asked yourself if your website's content is really worth investing time to making improvements?
Thankfully there's one simple and powerful tool that we use with our clients. It helps them understand their search engine ranking and find new opportunities to connect with the right people and further their mission.
That tool is Google Search Console.
Search Engine Optimization (SEO), it's a large convoluted and messy term. But it doesn't need to be. In this post we're going to focus on a few key actionable items that provide the best returns. We will start with some of the typical questions we at EvenVision hear from clients, and follow it up with a basic audit and more holistic review. The sections will be broken up as:
S - Strategy
E - Evaluation
O - Optimization
We are constantly asked at EvenVision "how do I get my improve my SEO?"
The answer is fairly straight forward in many ways, but it's also a bit of a loaded question and one that we hope to dispel some of the surrounding mystery of. For those of you who are unaware of what SEO is, here's a basic description:
(15-20 minute read)
Question: "Is your website valuable to your business?"
It's amazing how often this leads to blank stares.
If your answer is "Yes" then our follow-up question is: "How do you know?"
With all our clients, those that have jumped on newsletter (email marketing) systems for sales and client relationship development have found much success from this outlet. We highly recommend developing a strategy to capitalize on newsletters as a means of connecting with past & future clients throughout the year, and distributing valuable information.
The following Article is broken down into these digestible bits:
why people don't use newsletters for their business
Does your site have good Search Engine Optimization (SEO)?
When somebody uses a search engine, roughly 50% will click on one of the top three organic (non-paid) results. The top result will get 31% of the clicks. Clearly, ranking near the top of the page is huge. But how do you increase your standing in search results?
The answer is Search Engine Optimization.
Citations are one of the most important factors in determining a web page’s local search engine ranking, and one of the most overlooked. If you are having trouble getting your business page to move up the rankings, improving the number of citations associated with your site should be one of the first steps you take to improve your site’s local Search Engine Optimization (SEO).