Have you ever wondered how people find your website? Or have you ever asked yourself if your website's content is really worth investing time to making improvements?
Thankfully there's one simple and powerful tool that we use with our clients. It helps them understand their search engine ranking and find new opportunities to connect with the right people and further their mission.
That tool is Google Search Console.
Search Engine Optimization (SEO), it's a large convoluted and messy term. But it doesn't need to be. In this post we're going to focus on a few key actionable items that provide the best returns. We will start with some of the typical questions we at EvenVision hear from clients, and follow it up with a basic audit and more holistic review. The sections will be broken up as:
S - Strategy
E - Evaluation
O - Optimization
We are constantly asked at EvenVision "how do I get my improve my SEO?"
The answer is fairly straight forward in many ways, but it's also a bit of a loaded question and one that we hope to dispel some of the surrounding mystery of. For those of you who are unaware of what SEO is, here's a basic description:
If it were a nation, it would be the sixth largest consumer on the planet behind Russia, Japan, China, India, and the US. In terms of carbon dioxide emissions, the internet emits the same amount as the entire aviation industry. Nearly every website on earth contributes to this problem and we find that many of our clients and potential clients aren’t aware of this issue and what they can do to help.
“Why should I hire a web firm instead of building my own website for free?”
This is a perfectly legitimate question and one that we commonly have to answer when in talks with different businesses and organizations.
Ultimately it boils down a couple different things:
First: while you can technically build yourself a website, can you build yourself a successful website?
Question: "Is your website producing data that is valuable for your Business?"
This aspect of web design & development is often overlooked. But nonetheless, it's critically important for making informed decisions and developing long-term strategies for your organization's digital presence.
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Question: "Is your website valuable to your business?"
It's amazing how often this leads to blank stares.
If your answer is "Yes" then our follow-up question is: "How do you know?"
With all our clients, those that have jumped on newsletter (email marketing) systems for sales and client relationship development have found much success from this outlet. We highly recommend developing a strategy to capitalize on newsletters as a means of connecting with past & future clients throughout the year, and distributing valuable information.
The following Article is broken down into these digestible bits:
why people don't use newsletters for their business
As natives of the North Coast we love and appreciate the quality of our environment. The fact that we are minutes away from beautiful forests and breath-taking beaches teaming with wildlife is something that we cherish, but unless we are careful in all aspects of our lives there is no guarantee these will remain.
We at EvenVision are dedicated to producing sustainable solutions for our partners. We believe it's our calling as citizens to protect the beautiful world we live in so future generations can enjoy it as much as we do today.