Northern California’s Results-Driven Web Design, Web Development Digital Marketing Firm

EvenVision | A Northern California Creative Web Agency

Our passion is putting the web to work for you.

Product Engineering

Re-imagine what's possible. Be bold and take a risk to change the world. A great product fills a need in a generation that didn't know it had a problem. Our product engineering and design strategies help propel your dreams and transform them into actionable strategies and tangible realities. 

From ideation to execution, we understand, build, and optimize every product. We emphasize security and excel at crafting function-driven, rich, immersive user experiences. Our role is to act as technical experts so you can focus on high-value decision making.

Capabilities: 
Systems & Security
Digital Marketing Analysis
Research, Trends & Insights
Product Engineering
Niche Systems Engineering
Interactive Tools
Interactive Content
Enterprise Grade Systems
Digital Security
User Testing/Feedback
Digital Stewardship
Success Signposting
Agile Development

In Order to Engineer a Product:

Understand

Gather intelligence. Know the data, the environment, the costs, and benefits. Who will use this product and why? What environmental factors will affect the product's behavior and usefulness?

Build

Solid infrastructure
+ a great team
+ an invested community
+ a committed business

= Product Excellence

Optimize

The world is ever-changing. Products should adapt and change with the times with new use-cases to stack up against the competition and to carve a new path forward.


Stage 1

UNDERSTAND

Discover the Why. Build the What. Solve the Problem.

Imagine something you think would be awesome, but that doesn't exist. 
Now imagine it existing.
Cool, right?

That's basically it in a nutshell. We help with the raw ideation, assessing design flaws, environmental risks (eg. things that could pose a risk to the product or that the product could pose a risk to), and market potential. We focus on defining:

  1. Critical Goals: The problem(s) we're trying to solve.
  2. Target Market: Consumers, professionals, businesses, or technical spaces.
  3. Niche: How this fits in the current landscape and what sets it apart from competitors.

To Understand, we ask:

  • What will this cost to maintain?
  • What kind of infrastructure needs to exist for this product to be viable?
  • Who's responsible for handling emergencies? 
  • What's the risk involved?
  • What's the role of intellectual property in the product's operation?
  • What are the different roles of different types of customers? If some are critical to the success of the product (eg. content creators), how are we handling those interactions and working with those people?
  • How will each iteration of this product go from concept to being physically in the hands of the customer?
  • What's the bare minimum it would take to create something viable?

We are driven to find technical solutions through questions.

From there we can outline the product's features, requirements, and specifications focusing on:

  1. Tablestakes What do we need to just compete and survive?
  2. Nice-to-haves What would set us apart and meet core customer needs?
  3. Mind-blowers What would really make a customer go, "Whoa."

In-depth understanding allows us to appropriately consider:

  • Market, User, Industry Trends
  • Product Platform Construction
  • Pricing and Feature Validation
  • Product Development Strategy

Stage 2

BUILD

Crafting Unique, Robust Products Ready to Expand

We engineer products in an Agile Workflow. Initially, we focus on building only the critical components for it to function and getting a starting user-base for the project. This can be scary for clients as intuition and perfectionism put pressure on everyone to make something perfect before letting other people see it. However, we've routinely found it better to get something released than spend resources trying to make it perfect first.

Creating a Minimum Viable Product (MVP) ensures that we gauge interest and work out kinks early with the real-live end-users rather than monkeys in a lab (read: the staff). Not every idea makes it to the big leagues. We're here to help you transform your dreams into reality through a step by step, incremental process minimizing your upfront costs and giving room for users to help shape and define the product. Our agile workflow allows for product and systems refinement based on user feedback, requests, and suggestions.

We actively consult, organize, manage, and maintain whatever needs to be done in order to make a new product a success.

Our primary goals are to:

  1. Establish an initial user-base
  2. Gather useful and insightful feedback 
  3. Revise & adapt to meet needs

We thrive in innovative concept development and product execution.

  • Concept Mission and Design
  • Crafting Exception User Experiences
  • Product Design and Execution
  • Product Documentation

Stage 3

OPTIMIZE

Intentional, Incremental Improvement

Plenty of established products have started to age, don't quite meet the needs they were intended to, or just need a boost to make it to the next level. We're here to keep your product relevant, fresh, and authoritative.

Consistent critical reviews of products features, style, use-cases, and customer-base discern the pathway with the highest Return on Investment (RoI). Rather than spend time and money solving surface-level issues, we look deeper finding the root causes of customer feedback and focusing our resources on resolving the most critical issues.

 

---
Clever solutions don't matter if

they just cover up an underlying problem. 
---

 

It's critically important that the product is intuitive to use. Consumer-driven feedback allows us to incrementally improve your product. We are driven to solve issues uncovered through user testing and technical validation. 

Consistent communication with your customers is vital to the long-term success of your product. We'll never know what a product is doing, or should be doing differently, if we have no information. Half of optimization is gathering information on customer usage, habits, expectations, and how their needs are being met by competing products. 

Consistency, over the long haul, ensures a healthy product that continues to deliver satisfied customers.

To optimize your product we use:

  • Data-Driven, Incremental Improvement
  • Agile Development Optimization
  • Technical Validation & User Driven Feedback

 

 

Every day we're building the world we want to see...
are you?

  • Ready to change the world?

    We're in. Let us make your dream product a reality.

Keep in Touch

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Explore our Capabilities

  • Agile Development

    We employ multiple development environments to brainstorm, test new tools/workflows, try out ideas, then use version control to push new features live to maximize their immediate value for your organization.

  • Content Creation
    We remove the complexity of Copywriting, Photography & Videography focusing on harmonizing your dialogue. Optimizing social sharability, SEO, and authority metrics while answering human questions.
  • Digital Opportunity Discovery

    Opportunity must be found, understood, and firmly grasped. We explore and proactively seek to discover new opportunities for your organization including product ideation, service expansion, marketing or IT/management development, and more. If there are opportunities, we will find them.

  • Digital Security
    People expect and deserve secure connections. Our systems protect personal information and encrypt data transfers for peace of mind.
  • Digital Strategy
    Knowing where you're going and how to get there is important for getting to the right destination. We're here to walk you through that process, with simple proven strategies.
  • eCommerce

    Commerce on the web is a nexus point for many of our services, Data Science, Root Cause Analysis, User testing & Refinement, all have some of their best expressions here.

  • Interactive Tools
    We craft digital tools that can automate connections & development community, report custom metrics & resolve business issues, while adding to the bottom line of your organization.
  • Member Networking
    We build secure user-based systems providing either a multitude of staff layers or user integration for complex interactions, monitoring, and control. These systems often combine complex e-commerce platforms with reporting and relationship automation.
  • Performance Metrics
    Quantitative & Qualitative analysis removes the fog, bringing clarity to the value of your investment. We understand your website to make precise-updates that add measurable value to your organization.
  • Product Engineering

    We can build custom apps and products to accomplish the goals of diverse and uniquely demanding industry requirements.

  • Systems & Security
    Understanding the systems in place is critical to developing & resolving pain points for a business. We analyze your site's framework, content management system, check SSL security and much more.
  • Accessibility & ADA compliance

    We’re construct products & websites that are designed with accessibility in mind, and that are compliant with ADA guidelines.

  • Brand Position & Competitive Analysis

    Understanding your competition & position opens doors to new opportunities. Together we can mold a unique brand.

  • Brand Presence Control
    Maintaining a cohesive & controlled brand can be a challenge as organizations grow in size. We help monitor your brand's presence cross-platform, checking implementation, visual & verbal execution.
  • CMS & CRM Development

    A good CMS gives control over content, helps prevent breakage, and makes it easier to generate. A CRM likewise helps manage contacts, communication, and grow your organization in new ways.

  • Collaborative Pathway Development
    Together we maintain course keeping your organization out of ditches, monitoring changes in the environment to keep you on the best path.
  • Data Migration
    We transfer Data, no matter the size & type from one system to the next, helping you get the most out of the data you've collected.
  • Digital Marketing Analysis
    Speaking the same language can be tricky with a wide variety of outlets. Our goal is to harmonize your marketing to speak clearly.
  • Digital Stewardship
    As digital stewards, we proactively care & manage digital artifacts, from concept, definition, creation, accessibility, recycling and preservation. As your partner we will keep you brand present, consistent & optimized.
  • Email Systems
    From setup, data transform, to optimization, control & monitoring, whether for internal use of external marketing strategies our team can help remove the confusion and provide the systems you need.
  • Enterprise Grade Systems
    Go bigger. Shoot for the Moon. Enterprise-grade systems handle massive spikes in traffic, managing extensive & comprehensive data seamlessly while prioritizing security. We help you go big.
  • Identity Definition

    Quality identities speak volumes about an organization. Together we analyze visual dialogue and bring definition to your identity.

  • Information Architecture

    Websites need to be intuitive to navigate and easy to maintain. IA maps out and plans a strong foundation for growth, and ease-of-use.

  • Interactive Content
    Surprise, delight, and exceed expectations with beautifully crafted interactive content that leaves a positive lasting impression. We help you go above and beyond.
  • Niche Systems Engineering

    Every business has unique needs. We develop custom tools & systems to match the exact requirements of your organization and help develop & transform them as your organization evolves.

  • Performance Optimization

    We use the latest technologies and best practices to make sure that the sites are constructed and designed to be optimized for the speed that users expect and demand.

  • Performance Review
    People feel digital speed. Lightening fast websites attract visitors and draw them in. We help your business fly fast.
  • Research, Trends & Insights
    Keeping your best foot forward means you're always on top of the latest developments. We monitor the changes and keep you up to date.
  • Responsive/Mobile Friendly

    We build responsive websites that put your organization's best foot forward no matter the size of the screen.

  • Root Cause Analysis

    A business can cover over, or ignore problems, or it can roll up it’s sleeves, get a little messy, and tackle the deeper challenges.

  • Sales Tracking/Analytics
    Data is powerful as long as it can be interpreted. Our team helps generate, interpret and creation actional steps for your business to capitalize on digital commerce & marketing systems.
  • Search Engine Optimization (SEO)
    SEO doesn't need to be expensive & doesn't need to be complicated. We audit, monitor, and consult to help you rank above your competition.
  • SEO Tooling
    SEO is simple as long as you've got the right tools. All sites we construct come equipped with the proper systems required to capitalize on all on-site SEO metrics.
  • Social Content & Engagement
    Shareable content is increasingly in demand. Our team helps you develop & deploy content optimized for engagement throughout social platforms.
  • Sprint & Intensive Deadlines
    Tight timeframe. No problem. Our team sprints alongside you to meet intensive deadlines, bringing clarity to the chaos. Our minimum viable product methodology keeps your costs low & presentation quality high.
  • Success Signposting
    We perform signpost success exercises designed to track patterns & trends in your unique digital environment. These sessions shine a light on areas of weakness and allow your organization to capitalize on its strengths.
  • Third Party Integrations
    From simple integrations to comprehensive interwoven systems our team can help combine the power of your website with third-party tools to maximize your returns.
  • User Testing/Feedback
    Refinement is a process. Simplicity is the byproduct. We employ strategies for testing various executions & systems against real users providing us actionable feedback and direction for your organization.
  • Wholesale eCommerce

    Beyond B2C eCommerce, we specialize in constructing B2B wholesale shopping platforms & tools for your business to flourish without hassle.

Interested?

Take the next Step. We'd love to chat; Coffee's on us.