Have you ever wondered how people find your website? Or have you ever asked yourself if your website's content is really worth investing time into making improvements?
Thankfully there's one simple and incredibly powerful tool that we use with our clients to help them understand their ranking and find new opportunities to connect with the right people and further their mission. That tool is Google Search Console and in this Insight we'll be talking about how to use it to increase your organic inbound traffic and discover new opportunities.
We love eCommerce. It's our bread & butter. Some of our best & longest-lasting ongoing relationships are from working with our clients who operate online businesses.
(10-15 minute read)
Search Engine Optimization (SEO), it's a large convoluted and messy term. But it doesn't need to be. In this post we're going to focus on a few key actionable items that provide the best returns. We will start with some of the typical questions we at EvenVision hear from clients, and follow it up with a basic audit and more holistic review. The sections will be broken up as:
The internet consumes nearly 10% of all electricity used on Earth.
If it were a nation, it would be the sixth largest consumer on the planet behind Russia, Japan, China, India, and the US. In terms of carbon dioxide emissions, the internet emits the same amount as the entire aviation industry. Nearly every website on earth contributes to this problem and we find that many of our clients and potential clients aren’t aware of this issue and what they can do to help.
“Why should I hire a web firm instead of building my own website for free?”
This is a perfectly legitimate question and one that we commonly have to answer when in talks with different businesses and organizations.
Ultimately it boils down a couple different things:
Question: "Is your website producing data that is valuable for your Business?"
This aspect of web design & development is often overlooked. But nonetheless, it's critically important for making informed decisions and developing long-term strategies for your organization's digital presence.
(15-20 minute read)
Question: "Is your website valuable to your business?"
It's amazing how often this leads to blank stares.
If your answer is "Yes" then our follow-up question is: "How do you know?"
With all our clients, those that have jumped on newsletter (email marketing) systems for sales and client relationship development have found much success from this outlet. We highly recommend developing a strategy to capitalize on newsletters as a means of connecting with past & future clients throughout the year, and distributing valuable information.
The following Article is broken down into these digestible bits:
Welcome to our constantly updating Insight - Great Reading for Designers, Developers & Strategists (what EvenVision is Reading)
Our team at EvenVision is constantly reading articles on design, development, and strategy from sources throughout the web. We not only love to read and learn but love to share and empower those around us. Therefore we've decided to start compiling a list of all the valuable and actionable articles we've been reading.
How to use space in UI Design
Wojciech Zielinski – Medium
The Airbnb Tool That’s Changing UI Design
Mark Wilson – Co.Design
Lottie is an incredible software development that translates After Effects animations into code for application on apps and digital tools. It's incredibly simple premise is as earth shattering as its adoption rate by top firms in the industry. It's only been live for 6 months as of this writing but already people have figured out incredible ways to take simple video clips and make complicated strings that simulated UI design interfaces with beautiful animations.
First Principles for Product Design
Akar Sumset – Medium
Fantastic article that reviews Product Design, and the concepts accompanying the field. It’s as much a resource for design, marketing, and psychology as it is an attempt to compile key resources and related text that defines our current understanding of designing for user based solutions.
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