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EvenVision | A Northern California Creative Web Agency

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Callahan Pickups - Product Photography

Callahan Pickups

Creating a Website That Really Sings.

The EvenVision team recently worked with Callahan Pickups, a wonderful local Eureka business, to create an innovative and visually striking website. Callahan Pickups makes beautiful custom pickups for electric guitars and basses, and  is owned and operated by guitar expert Jeff Callahan and his wife Rachel. We’d worked with Rachel before on the Humboldt Business Challenge, and were excited to get the chance to work with her again.

Picture of Callahan Pickups logo

The Challenge

Jeff & Rachel needed a truly unique showcase of their pickups, and an updated brand to boot. It was time to have their brand & web presence made professional.

The Process

Ditching the traditional mockups route, we crafted an interactive site entirely build around a slideshow of the pickups themselves. We also did the photography & branding in-house, to seamlessly mesh with the technical experience.

The Results

The results pretty much speak for themselves. Check out the visuals below. Or experience the site for yourself. 

This project included several related tasks:

  • Build a modern-looking, mobile-friendly website based around visual motifs used in the company’s previous site.

  • Create a slideshow feature that blended seamlessly with the rest of the site.

  • Refresh the company’s logo.

In terms of design, the client wanted a simple but visually engaging look that emphasized the company’s products (custom-built guitar pickups). The first step to achieving this was creating the photo assets that would show off the company’s products in all their beauty. Rather than rely on preexisting photos, our photographer took a whole new set of photographs that would perfectly support the website’s needs & that emphasized the fine craftsmanship that went into making every pickup for sale on the site.


Once the photos were taken, the next step was to create a responsive page design (i.e. one that automatically resizes to fit mobile browser windows). To do this, we created a visually simple yet elegant design that put the product photos center stage. The centerpiece of the site is the slideshow feature next to the sidebar, which creates a graceful and easy-to-manage way for visitors to view all the products without cluttering the page with needless detail that takes the focus away from the products themselves.

The last part of this project was updating the company’s existing logo. In this instance, the goal was to create something that looks simple at first glance, but that actually contains a number of clever motifs and complex visual ideas. If you look closely at the logo below, you might notice that the circle around the word “Callahan” resembles a drumhead. If you also happen to know Morse code, you might have noticed that the black bars across the top of the logo are the dot-dash symbols for the name “Callahan.”

For both the logo and the site overall, the goal was to create something that was simple, yet highly expressive. Callahan Pickups’ products speak for themselves; our job was to give them a platform where they would look their best.


Experience their site for yourself.

 

Visit Callahan Pickups

 

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From Hobby to Profession
Callahan Pickups - Logo

There were a lot of great ideas in the original logo, we simply took those ideas and ran with them. If you look closely, you'll see a number of weird little cryptographic elements which are laced with symbolic meaning. 

Callahan Pickups Logo Development

This logo really came down to the details. When your client winds thousands of turns worth of wire around a 3-inch pickup, it pays to think about the little things. 

Callahan Pickups - Wireframe

We did a quick wireframe of the site internally, focusing on the major elements & how they'd function. This provided the client a great ability to understand the project, and gave us a framework understanding for the photography that we would be taking. 

Callahan Pickups - Product Photography

Next came the photography. Apart from a handful of posterity/ambiance shots, everything was crafted with the slideshow in mind. 

The Results
Callahan Pickups Logo variations

Logo Refresh


Apart from the main logo, we did a number of variants, including the very cryptic code at the bottom. It was important to us while redeveloping the logo that there was room for expansion of the brand outside of the world of Pickups if and when the time arises. 

GIF demonstrating Callahan Pickups Slideshow

The Ultimate Product Display


They asked for something unique, but right from the start we realized that unique was something that their product already expressed. So we designed a website around what we've dubbed internally as the "Ultimate Product Display," which let's the clients unique and beautiful products speak for themselves. 

Product Photography Photo From Callahan Pickups

The Photography


For this project we offered to also provide photography support for Callahan Pickups. In doing so we were able to tailor the photography to work specifically within the confines of the framework that we developed. In this process we were also able to carefully capture addition images to help weave the narrative "from hobby to profession.

GIF Demostrating Callahan Pickups menu

Engaging Navigation


We wanted to provide a truly rich and engaging experience that was clean and clear. One strategy that we utilized was to have the menu be simple, and yet bold upon interaction which provides clarity for a user to navigate through the website. 

Example of Callahan Pickups Website interior page

Hyper Clean Design


One aspect of Callahan Pickups overarching design theme was cleanliness. Not every page could sport a totally awesome slideshow. For these we kept it clean & spiffy. 

 

 

Interested?

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